Resources to improve your ads

Practical guides for founders and small teams who make their own ads: how to read the market, find ideas worth testing, and make the ads.

Competitor ad tracking: how to turn rivals’ ads into your next ad ideas
Competitor ad tracking means checking the ads your competitors run, on a schedule, and tracking what they test so you can decide what to test next. The free ad libraries show you the ads. None of them show what an ordinary ad cost or whether it sold anything, so the skill is in reading the signals and turning them into briefs of your own.
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